WAYNE, PA -- (MARKET WIRE) -- 05/21/09 --
U-Store-It Trust (NYSE: YSI), a national self-storage company offering storage
facilities, service and solutions, launched its first-ever television
advertising campaign in early April with 30- and 60-second commercials. The
company expanded the campaign to 23 major markets across the U.S. in
subsequent weeks. The company launched 60-second radio spots in 19 major
markets in early May to supplement the television advertising. The
commercials promote a lowest price guarantee as well as the potential to
receive the first month rent free.
"We are very pleased with the early results of our initial television and
radio advertising," said U-Store-It Chief Executive Officer Dean Jernigan.
"In April we realized strong growth in web site hits in the targeted
markets, compared with March. We entered 2009 focused to broaden our reach
through additional marketing initiatives. In today's economy, our lowest
price guarantee delivered through local television and radio, national
cable television and our web site is clearly resonating well with
consumers."
The U-Store-It lowest price guarantee will beat the competition by 10
percent of the price variance and applies to immediately available storage
units of comparable size within three miles of the selected U-Store-It
facility. In addition to the lowest price guarantee, the promotion includes
the potential for customers to receive their first month rent free at
select locations. U-Store-It self-storage units are offered on a
month-to-month rental term to meet the need for
temporary or long-term storage.
The commercials also highlight the role of the company's local general
managers. "Our managers are self storage experts and we want customers to
know a helpful manager at each company-owned location is a vital element of
our storage solution," said U-Store-It Director of Marketing Kristi
Gubbels.
Viewers are given a toll-free number to call or they can go online at
ustoreit.com to take advantage of the self-storage promotions and to find a
nearby storage facility.
To view the U-Store-It commercials visit the company's YouTube page at
http://youtube.com/ustoreitstorage. A. Eicoff & Company, the largest direct
response (DRTV) agency in the U.S. produced the commercials.
Visitors to ustoreit.com can also view the sizes and features of individual
self-storage units, reserve storage
space, and pay their storage bills online using a safe, secure online
payment function.
For more information about business or personal storage call U-Store-It
toll free at
1-888-U-STORE-IT.
About U-Store-It Trust
U-Store-It Trust is a self-administered and self-managed real estate
investment trust. The Company's self-storage facilities are designed to
offer affordable, easily accessible and secure storage space for
residential and commercial customers. According to the Self Storage
Almanac, U-Store-It Trust is one of the top four owners and operators of
self-storage facilities in the U.S.
New Company Contact:
Company Contact:
U-Store-It Trust
Tim Martin
Chief Financial Officer
(610) 293-5700