Joel D. Keaton has served as CubeSmart's Chief Operating Officer since February 2020. From 2014 until February 2020, he served as CubeSmart's Senior Vice President of Operations. He is responsible for the company's operations functions, including the day-to-day operations of the stores, the national sales center, revenue management, marketing and information technology. Mr. Keaton joined CubeSmart in 2010 as Director of Revenue Management and in 2011 was promoted to Vice President of Marketing. Prior to joining CubeSmart, Mr. Keaton served as Vice President of Operations at United Stor-All Management from 2006 to 2010. From 1993 to 2006, Mr. Keaton worked in various operations related roles at Storage USA, and its successor Extra Space Storage.